Commission-led demand generation
The pipeline partner that gets paid when you win.
We create qualified conversations for ambitious teams, built around a commission-first model. Six-plus years of sharp execution. Hundreds of client partnerships.
6+
years in-market
100s
client partnerships
Pipeline signal
LIVE
Qualified conversations
34
this week • vetted and ready
Fit confirmed
Buyer intent logged
The commercial model
Incentives that stay aligned.
Our core engagement is commission only. You pay for the outcomes we agree together—not for activity that never converts.
01 Clear qualification criteria before outreach.
02 Commission aligned to commercial value.
03 Optional paid add-ons only when useful.
The work
From first signal to sales-ready conversation.
Core delivery is performance aligned. If you want extra velocity, specialist paid add-ons can extend the system around the work.
Beyond lead generation
Everything your sales presence needs to land well.
Use Sorell beyond the pipeline. We can build the website, tighten the client experience, and overhaul the social presence that turns attention into trust.
From £500
Custom website + domain
A polished conversion-focused website built around your offer, including custom domain setup and launch support.
Included
Custom pages, tailored messaging, responsive build, and domain connection.
From £250
Client management
Ongoing help keeping prospects, follow-ups, and customer conversations organised as your pipeline grows.
Included
Lead follow-up support, CRM hygiene, reporting, and client communication workflows.
From £1,000
Social presence revamp
A full refresh of how your business shows up online—from social profiles and content direction to the wider brand presence around them.
Included
Social strategy, profile overhaul, content direction, team training, or a dedicated consultant to deliver the work.
Integrated with the tools your revenue team already trusts
How we start
Fast clarity before full commitment.
A purposeful sequence designed to get the commercial details right before we take your name to market.
01
Strategy call — fit, commercial terms, and qualification criteria.
02
Launch — research, messaging, outreach, and response instrumentation.
03
Handover — qualified conversations with context your sellers can use.
Client feedback
The trust is earned in the work.
A few words from teams who wanted a more accountable path to a qualified pipeline.
4.9 / 5
average client rating
We were tired of chasing low-quality quote requests. The conversations now coming in are from homeowners who are genuinely ready to discuss their roof.
Summit Roofing Co.
Jake
Owner
The messaging feels professional and the enquiries are a much better match for the treatments our practice wants to grow.
BrightSmile Dental Studio
Mia
Practice Manager
We went from general tyre-kickers to bookings from owners who value premium detailing. The difference in lead quality is obvious.
MirrorFinish Detailing
Lewis
Founder
The team understood our offer quickly and built a process that gives our advisers better conversations to work with.
Closewise Sales Academy
Sophie
Director
Clear updates, realistic expectations, and a steady flow of good-fit survey enquiries. It has made planning the diary much easier.
Northgate Roofing
Tom
Operations Manager
Our new patient enquiries now feel much more considered. We are spending time with people who are genuinely interested in treatment.
Harbour Dental Care
Nadia
Co-owner
The outreach has the right premium feel for our brand. We have seen more enquiries for ceramic coating and full correction work.
Gloss & Grain Detailing
Ben
Studio Owner
They brought a disciplined approach to our lead flow and kept the work tied to sales conversations rather than vanity numbers.
Peak Performance Sales
Chloe
Head of Growth
The qualification process has saved the team a huge amount of time. We are quoting more of the right jobs now.
Crownline Roofing
Ryan
Managing Director
It is refreshing to work with a team that understands patient trust. The leads are relevant, respectful, and easy for our team to follow up.
The Dental Rooms
Aisha
Practice Owner
The positioning finally reflects the quality of our work. We are hearing from clients who understand the value of proper detailing.
Signature Auto Care
Dan
Founder
They asked the right questions before launch and the quality of conversations has steadily improved month after month.
Salesfield Consulting
Ella
Commercial Lead
The process is straightforward and the reporting makes sense. We can see exactly where the better enquiries are coming from.
Redline Roofing Services
Marcus
Owner
We now have a much clearer route to attracting the cases we actually want to see. The whole process feels well managed.
Willow Dental Clinic
Grace
Practice Manager
Sorell helped us explain our premium service in a way that gets the right people asking about it. The enquiries have been spot on.
Urban Gloss Detailing
Callum
Director
A genuine extension of our commercial team. Thoughtful outreach, clear reporting, and a much stronger pipeline for our workshops.
The Conversion Lab
Hannah
Founder
The team has a strong feel for who is worth speaking to. Our sales team is getting more useful appointments every week.
Pinnacle Roofing Group
Owen
Sales Manager
Every detail feels intentional, from the patient messaging to the quality of the handover. It has been a very smooth partnership.
Oak & Ivy Dentistry
Zara
Marketing Lead
The enquiries are now aligned with the level of work we want to be known for. It has helped us protect our time and margins.
Blackline Detail Studio
Luke
Owner
The campaign feels like it was built around our business rather than a template. We have a more reliable source of qualified sales conversations.
Pipeline Partners
Ruby
Director
Ready when you are
Book a no-pressure strategy call to see whether a commission-led engagement makes sense for your team.
Direct contact
Prefer to reach us directly?
📞 +44 7460 749646
📧 team@sorell.org